UBUB

APMBA (Asia Pacific Management and Business Application)APMBA (Asia Pacific Management and Business Application)

As a tourist destination, Bali relies on its culture, which includes socio-cultural activities and the architectural form of the traditional Balinese house inspired by the Hindu Balinese religion, as the main core to attract tourists. The increasing number of tourist arrivals has motivated people to transform their traditional houses into tourist facilities to improve their economic condition. The traditional house-compound becomes a home-based enterprise with the construction of new buildings in their house. This construction has changed the setting, spaces and forms of the house, which are components of an architectural identity. This phenomenon encourages questions about the new relationship between a home-based enterprise and an architectural identity. Is there a conflict between a home-based enterprise as a strategy to gain an economic benefit and an architectural identity as an expression of Balinese culture? Is there an interdependent relationship between them? By examining the setting, forms and transformation process of the traditional Balinese house, this study discusses the continuity of an architectural identity alongside home-based enterprises in the physical transformation of tourist villages. In tourist villages, the architecture identity and home-based enterprise have an interdependent relationship where the architectural identity is an asset to attract tourists and, by running tourist facilities as home-based enterprises, the Balinese people maintain the architectural identity of their houses.

The study reveals that tourist activities have spurred the transformation of traditional Balinese houses into tourist facilities, with varying degrees of change depending on the popularity of the village.The Balinese people have adapted their homes by constructing new pavilions, often replacing or modifying existing structures, to accommodate both domestic life and tourism.This process demonstrates an ongoing effort to balance economic benefits with the preservation of architectural identity, showcasing a dynamic interplay between tradition and modernity.

Further research could explore the long-term socio-cultural impacts of tourism on Balinese family structures and community dynamics within these transformed house-compounds. Additionally, a comparative study examining the effectiveness of different architectural preservation strategies in various tourist villages could provide valuable insights for sustainable tourism development. Finally, investigating the role of local government policies and community-based initiatives in supporting the maintenance of architectural identity while fostering economic growth presents a crucial avenue for future research, potentially leading to guidelines that empower local communities to navigate the challenges of tourism while preserving their cultural heritage. These studies should involve in-depth interviews with residents, detailed architectural surveys, and analysis of tourism-related economic data to provide a comprehensive understanding of the complex relationship between tourism, architectural preservation, and community well-being.

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