POLTEKSAHIDPOLTEKSAHID

International Journal of Travel, Hospitality and EventsInternational Journal of Travel, Hospitality and Events

Purpose: Indonesias tourism sector is experiencing a positive trend, largely supported by its natural and cultural richness. This has made cultural tourism a major draw. One of the countrys prominent cultural gems is Garut Regency, known for its unique ram fighting art, which reflects the deep cultural values of its people. This study aims to identify and analyze the cultural value of the ram fighting art as a tourist attraction in Garut Regency.. . Research methods: This study uses a qualitative approach with an ethnographic focus in Pamidangan Arlamba and Anugrah Lembah Gunung Guntur.. . Results and discussion: The findings of this study show that ram fighting is a tradition rich in symbolism, promoting sporting behavior and rooted in spiritual beliefs. It offers an authentic and educational experience that contributes to the local economy and cultural preservation.. . Implication: Necessary developments include narrative education, authentic interactions, the creation of culture-based events, improved facilities, and story-based promotions. It is hoped that the results of this study can serve as a guide for developing ram fighting into a deep and sustainable cultural experience for Garut.

The Garut sheep art is not merely a performance, but a cultural heritage rich in symbolism, ethics, and a profound belief system, reflecting the identity and philosophy of life of the Sundanese people.These cultural values make it a unique, authentic, and diverse tourist attraction.For this tradition to develop as a leading tourist destination, a comprehensive strategy focused on enriching the visitor experience, improving infrastructure, conducting innovative promotions, and ensuring sustainability is needed.With a planned and collaborative approach, the Garut sheep art can become a successful example of sustainable cultural tourism.

Further research should focus on developing thematic tourism products, such as a Day with Garut Sheep experience in Pamidangan Anugrah, or a Champion Sheep Fight tour in Pamidangan Arlamba. Additionally, investment is needed to improve infrastructure at both pamidangan locations, with Pamidangan Arlamba focusing on modern facilities and Pamidangan Anugrah maintaining its natural setting. Finally, a robust marketing strategy utilizing social media, influencer collaborations, and tour package creation is crucial to expand the reach of Garuts ram fighting tradition, alongside implementing a Garut Sheep conservation program and enforcing animal welfare ethics to ensure the sustainability of this cultural heritage. These efforts will not only attract more visitors but also strengthen the communitys cultural identity and improve local welfare, creating a mutually beneficial tourism ecosystem.

  1. Analisis Komponen Daya Tarik Desa Wisata Olahraga | JURNAL PENDIDIKAN OLAHRAGA. analisis komponen daya... doi.org/10.37630/jpo.v14i1.1728Analisis Komponen Daya Tarik Desa Wisata Olahraga JURNAL PENDIDIKAN OLAHRAGA analisis komponen daya doi 10 37630 jpo v14i1 1728
  2. Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events | International Journal... journal.polteksahid.ac.id/index.php/ijothe/issue/view/42Vol 4 No 3 2025 International Journal of Travel Hospitality and Events International Journal journal polteksahid ac index php ijothe issue view 42
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