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Journal of Law and Humanities ReviewJournal of Law and Humanities Review

This study aims to analyze the effect of collaboration strategy and regulation on the competitiveness of legal products and to examine the mediating role of regulation in this relationship. Competition among legal products has become increasingly complex due to the presence of illegal imported goods that do not comply with established standards, safety requirements, and documentation completeness. This research adopts a quantitative approach with an explanatory research design. Primary data were collected through questionnaires distributed to business actors engaged in legal products and were analyzed using SEM-PLS. The results indicate that collaboration strategy has a positive and significant effect on both regulation and competitiveness. Regulation also exerts a positive and significant influence on competitiveness and mediates the relationship between collaboration strategy and competitiveness. These findings confirm that the synergy between strategic collaboration and regulatory effectiveness fosters a conducive market ecosystem, enhances legal compliance, strengthens product standards and safety, and promotes competitive advantage for legal products. The study provides theoretical implications for the development of an integrative collaboration-regulation-competitiveness model, as well as managerial implications for strengthening product legality strategies.

The study demonstrates that both collaboration strategy and regulation positively and significantly impact the competitiveness of legal products.Effective regulation acts as a crucial mediator, strengthening the relationship between collaboration strategy and competitiveness.This synergy creates a favorable market environment, minimizing illegal product circulation and bolstering the competitive position of legal products.

Penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi bagaimana dinamika perilaku konsumen, seperti preferensi terhadap produk legal dan kesadaran akan risiko produk ilegal, memengaruhi efektivitas strategi kolaborasi dan regulasi dalam meningkatkan daya saing produk legal. Selain itu, studi komparatif antara berbagai industri dengan tingkat pengawasan regulasi yang berbeda dapat memberikan wawasan tentang bagaimana efektivitas regulasi memoderasi hubungan antara kolaborasi dan daya saing. Terakhir, penelitian dapat difokuskan pada pengembangan model prediktif yang mengintegrasikan faktor-faktor ekonomi makro, seperti nilai tukar dan kebijakan perdagangan, untuk memprediksi dampak strategi kolaborasi dan regulasi terhadap daya saing produk legal di pasar global, sehingga membantu pembuat kebijakan dan pelaku industri dalam merumuskan strategi yang lebih adaptif dan proaktif dalam menghadapi tantangan persaingan yang dinamis.

  1. Vol. 1 No. 2 (2025): Journal of Law an Humanities Review (January 2026) | Journal of Law and Humanities... greenationpublisher.org/JLHR/issue/view/39Vol 1 No 2 2025 Journal of Law an Humanities Review January 2026 Journal of Law and Humanities greenationpublisher JLHR issue view 39
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