UPBUPB

Jurnal Agrosains Universitas Panca BhaktiJurnal Agrosains Universitas Panca Bhakti

Bioremediation rice farming is a development effort in the agricultural sector that must be supported through efforts to improve the quality of farming, and all of this cannot be separated from the attitudes, behavior and subjective norms of the farmers concerned. Farmers behavior in responding to bioremediation rice farming cannot be separated from their activities in making decisions to behave through attitudes. This decision is taken on the basis of ones own considerations and on the basis of considerations of other people who are considered important. Subjective considerations of other parties can provide encouragement to make decisions, this is called subjective norms. Subjective norms are defined as social factors that indicate the social pressure felt to make or not make a decision. Therefore, an assessment of bioremediation rice farming was carried out from the perspective of the attitudes and subjective norms of rice farmers in Parit Baru Village. How do rice farmers in the village respond to bioremediation rice farming, and how subjective norms can influence this attitude. The variables observed are beliefs, evaluations, normative beliefs and evaluations. In this research, the data analysis tool uses the Fishbein Attitude and Behavioral Intent Model. The results of the research concluded that the respondents attitude in carrying out bioremediation farming in Parit Baru Village, Sungai Raya District, Kubu Raya Regency is good, there is a good influence from attitudes and subjective norms on the behavior of respondents in carrying out bioremediation farming in Parit Baru Village, Sungai Raya District Kubu Raya Regency, and attitudes and subjective norms have a positive influence on respondents behavior in carrying out bioremediation farming in Parit Baru Village, Sungai Raya District, Kubu Raya Regency.

Sikap responden dalam melakukan usahatani bioremediasi di Desa Parit Baru Kecamatan Sungai Raya Kabupaten Kubu Raya adalah baik.Terdapat pengaruh yang baik dari sikap dan norma subyektif terhadap perilaku responden dalam melakukan usahatani bioremediasi di Desa Parit Baru Kecamatan Sungai Raya Kabupaten Kubu Raya.Sikap dan norma subyektif berpengaruh positif terhadap perilaku responden dalam melakukan usahatani bioremediasi di Desa Parit Baru Kecamatan Sungai Raya Kabupaten Kubu Raya.

Penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi faktor-faktor lain yang memengaruhi adopsi bioremediasi oleh petani, seperti tingkat pengetahuan, akses terhadap sumber daya, dan dukungan pemerintah. Selain itu, studi komparatif dapat dilakukan dengan membandingkan sikap dan norma subyektif petani di berbagai wilayah dengan karakteristik sosio-ekonomi yang berbeda untuk mengidentifikasi praktik terbaik dan tantangan spesifik. Terakhir, penelitian dapat difokuskan pada pengembangan model intervensi yang efektif untuk meningkatkan adopsi bioremediasi dengan mempertimbangkan peran norma subyektif dan sikap petani, serta melibatkan pemangku kepentingan lokal dalam proses perencanaan dan implementasi. Penelitian-penelitian ini diharapkan dapat memberikan wawasan yang lebih mendalam tentang bagaimana meningkatkan praktik pertanian berkelanjutan dan mengurangi dampak negatif dari pertanian konvensional terhadap lingkungan.

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