Publisher

NEWINERANEWINERA

Journal Journal La SocialeJournal La Sociale Abstract

The Baion plant (Pandanus tectorius) is known as a thriving plant and a natural resource with many benefits. People in various regions, including Humbang Hasundutan Regency, have used these plant parts for various purposes, such as handicraft raw materials, food, and cultural products. However, maximum utilization is still not fully realized, so further research is needed to explore this potential. This effort is expected to be a solution to increase local MSME income, reduce dependence on imported materials, and preserve local wisdom. The purpose of this research is to explore the potential of Baion plants in supporting the development of MSMEs, as well as identify factors that affect the successful implementation of the use of Baion plants. This research method uses qualitative and quantitative approaches through surveys, product manufacturing experiments, and MSME training. SWOT analysis is used to evaluate market opportunities, while organoleptic tests are applied to Baion-based food products. The survey method is used to collect preliminary data from respondents, either through questionnaires or interviews, to understand market preferences and needs. On the other hand, product manufacturing experiments are carried out to evaluate variations in formulas and production methods, especially in Baion-based food products, through organoleptic tests to assess sensory quality (taste, aroma, texture, and appearance). In addition, MSME training is held to improve the ability of producers in product development and marketing. In evaluating market potential, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is carried out which functions to find out the strengths, weaknesses, opportunities, and threats of a business.

Conclusion

This study revealed that the Baion plant (Pandanus tectorius) has great potential to increase the economic value and competitiveness of local MSMEs in Humbang Hasundutan Regency.Through the use of various plant parts, MSMEs can create high-value-added products that are competitive in regional and national markets.However, challenges such as unstable raw material availability and traditional processing technologies still need to be addressed.The proposed development strategies include product innovation, technical training, and strengthening marketing through e-commerce and collaboration with the tourism sector.

Future Research

Further research should investigate optimal cultivation techniques for Baion plants to ensure a stable and sustainable supply of raw materials for MSMEs, addressing the current challenge of seasonal availability. Additionally, studies are needed to explore the development of eco-friendly and innovative processing technologies for Baion, moving beyond traditional methods to enhance product quality and production efficiency, potentially through collaborations with engineering and food science departments at universities. Finally, research should focus on identifying and developing niche markets for Baion-based products, particularly in the tourism sector, by creating unique and culturally relevant offerings that appeal to both domestic and international visitors, thereby maximizing economic impact and preserving local traditions. These research directions will contribute to a more comprehensive understanding of Baions potential and support the long-term sustainability of MSMEs in Humbang Hasundutan Regency, fostering economic growth and community empowerment through the responsible utilization of local resources.

References

1. Pembuatan Selai dari Buah Pandan Laut (Pandanus tectorius Park.) Berdasarkan Tingkat kematangan Berbeda... doi.org/10.30601/tilapia.v4i2.3313Pembuatan Selai dari Buah Pandan Laut Pandanus tectorius Park Berdasarkan Tingkat kematangan Berbeda doi 10 30601 tilapia v4i2 3313
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