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Applied Business and Administration JournalApplied Business and Administration Journal

This study presents the design and development of a company profile website for PT Rekayasa Industri using the WordPress Content Management System (CMS). The main objective is to enhance the companys digital presence and improve communication with stakeholders through an accessible, professional, and cost-effective online platform. WordPress was selected due to its user-friendly features and ability to manage content without requiring advanced technical skills. The development process followed the Waterfall methodology, covering five sequential stages: requirement analysis, design, implementation, testing, and maintenance. The result is a responsive and informative website that showcases the companys profile, services, project portfolio, and contact information. The use of WordPress significantly streamlined the development process and enabled easy content updates by internal staff. This approach offers a practical digital solution for companies aiming to build credibility and visibility in the online environment. The website is expected to support the companys branding strategy and serve as a reliable information channel for the public.

This research successfully demonstrated the practicality and effectiveness of designing a company profile website using the WordPress Content Management System (CMS) to enhance the digital presence of PT Rekayasa Industri.The project resulted in a functional, responsive, and informative website that effectively communicates the companys identity, services, and achievements.The utilization of WordPress proved efficient in terms of time, cost, and content management, offering a professional outcome without requiring advanced technical expertise.

Penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi integrasi fitur-fitur interaktif pada website profil perusahaan, seperti live chat atau forum diskusi, untuk meningkatkan keterlibatan pengunjung dan memberikan layanan pelanggan yang lebih responsif. Selain itu, studi komparatif dapat dilakukan untuk membandingkan efektivitas penggunaan WordPress dengan platform CMS lainnya dalam konteks pengembangan website profil perusahaan, dengan mempertimbangkan faktor-faktor seperti biaya, kemudahan penggunaan, dan skalabilitas. Terakhir, penelitian dapat difokuskan pada pengembangan strategi optimasi mesin pencari (SEO) yang lebih efektif untuk website profil perusahaan berbasis WordPress, guna meningkatkan visibilitas online dan menjangkau audiens yang lebih luas, termasuk analisis kata kunci yang relevan dan implementasi teknik backlinking yang strategis.

  1. Company Profile Website Design Based On WordpressCMS For PT Rekayasa Industri | Applied Business and... doi.org/10.62201/abaj.v4i3.380Company Profile Website Design Based On WordpressCMS For PT Rekayasa Industri Applied Business and doi 10 62201 abaj v4i3 380
  2. Sistem Informasi Company Profile PT. Sinar Nusantara Sakti Menggunakan Wordpress | Jurnal Sistem Informasi... e-jurnal.stmikbinsa.ac.id/index.php/simkom/article/view/54Sistem Informasi Company Profile PT Sinar Nusantara Sakti Menggunakan Wordpress Jurnal Sistem Informasi e jurnal stmikbinsa ac index php simkom article view 54
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