BUMIGORABUMIGORA

Humanitatis : Journal of Language and LiteratureHumanitatis : Journal of Language and Literature

This study investigates the integration of digital media in Content-based Language Teaching (CBLT) to improve reading comprehension in contexts involving English for Specific Purposes (ESP). Using a Classroom Action Research (CAR) design, the study was conducted over two cycles involving 79 undergraduate students from the Management Study Program at Universitas Bumigora. Digital media—including a Moodle-based Learning Management System (LMS), WhatsApp group discussions, and AI-generated video content–were implemented to support student engagement and content understanding. Quantitative data from pre- and post-tests revealed a significant improvement, with a mean score increase of 34.35 points (p < .001). Qualitative data from classroom observations indicated enhanced learner autonomy, increased peer collaboration, and better task engagement, particularly in the second cycle. The findings suggest that integrating digital platforms into ESP instruction improves comprehension and fosters student-centered learning environments. This study supports previous research on the pedagogical potential of digital media in language education and provides a practical model for embedding technology in higher education language classrooms.

The study concludes that integrating digital media into a Content-Based Language Teaching (CBLT) approach significantly enhanced students reading comprehension in an English for Specific Purposes (ESP) context.The research, conducted through a two-cycle Classroom Action Research (CAR), demonstrated consistent improvement in post-test scores, with a statistically significant mean gain of 34.Observation data revealed increased student engagement, autonomy, and collaboration as the intervention progressed, particularly with structured materials and multimodal learning experiences.

Further research should explore the long-term effects of this digital-CBLT model on students academic and professional performance, investigating whether the gains in reading comprehension translate into improved skills in other ESP contexts. Additionally, studies could examine the optimal balance between synchronous and asynchronous digital activities to maximize student engagement and learning outcomes, considering individual learning preferences and technological access. Finally, future investigations should focus on developing adaptive digital platforms that personalize learning pathways based on student performance and needs, incorporating AI-driven feedback mechanisms to provide targeted support and enhance the effectiveness of content-based language instruction, ultimately fostering a more inclusive and effective learning environment for all ESP learners.

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