Publisher

CIVILIZACIVILIZA

Journal IJoIS: Indonesian Journal of Islamic StudiesIJoIS: Indonesian Journal of Islamic Studies Abstract

This study examines the evolution of dawah in Gombe State, Nigeria, a region characterized by ethnic diversity and religious pluralism where Islam, Christianity, and indigenous beliefs coexist. It explores the challenges and opportunities of propagating Islamic teachings within this multicultural setting. Using a descriptive-qualitative approach and literature review, the research analyzes historical, sociological, and thematic perspectives to understand how dawah strategies have adapted from the pre-colonial period to the digital age. Findings show that while dawah has historically relied on cultural adaptation and community engagement, modern challenges such as religious tension, extremist narratives, and globalization require innovative approaches. Inclusive methods—such as interfaith dialogue, intercultural communication, and integration of local traditions—have proven effective in promoting tolerance and peaceful coexistence. Digital platforms, particularly social media, offer significant opportunities to reach younger audiences, though they also pose risks of misinformation and radicalization. The study highlights the role of Islamic organizations, notably Jamaatu Nasril Islam, in balancing religious propagation with social services, education, and interfaith initiatives. It concludes that effective dawah in pluralistic societies should emphasize wisdom (hikmah), dialogue (mujadalah), and cultural sensitivity, while leveraging technology and promoting universal values such as justice, compassion, and solidarity.

Conclusion

Effective dawah in pluralistic societies should emphasize wisdom, dialogue, and cultural sensitivity, while leveraging technology and promoting universal values such as justice, compassion, and solidarity.Recommendations include training dawah practitioners in digital literacy and intercultural skills, empowering women and youth in dawah activities, and strengthening collaboration with government and non-Muslim stakeholders.Ultimately, the study underscores that dawah must function not only as religious propagation but also as a catalyst for harmony, tolerance, and social justice in diverse societies.

Future Research

Berdasarkan penelitian ini, beberapa saran penelitian lanjutan dapat diajukan. Pertama, perlu dilakukan studi mendalam mengenai efektivitas berbagai platform media sosial, seperti TikTok dan Instagram, dalam menyampaikan pesan-pesan dakwah kepada generasi muda, dengan mempertimbangkan faktor-faktor seperti gaya bahasa, visualisasi konten, dan interaksi dengan audiens. Kedua, penelitian dapat difokuskan pada pengembangan model pelatihan dai yang adaptif terhadap perkembangan teknologi digital, termasuk keterampilan dalam membuat konten kreatif, mengelola media sosial, dan menangkal disinformasi. Ketiga, penting untuk meneliti peran serta keterlibatan perempuan dalam kegiatan dakwah digital, serta mengidentifikasi hambatan-hambatan yang dihadapi dan strategi untuk meningkatkan partisipasi mereka secara signifikan. Dengan menggabungkan ketiga saran ini, diharapkan dapat menghasilkan strategi dakwah yang lebih efektif, relevan, dan inklusif dalam menghadapi tantangan dan peluang di era digital.

References

1. COMMUNICATION STRATEGY OF DAKWAH IN COMMUNITY OF THE MODERN ERA (CASE STUDY IN LENGKONG VILLAGE, SUKOREJO... jurnal.iainponorogo.ac.id/index.php/qaulan/article/view/2832COMMUNICATION STRATEGY OF DAKWAH IN COMMUNITY OF THE MODERN ERA CASE STUDY IN LENGKONG VILLAGE SUKOREJO jurnal iainponorogo ac index php qaulan article view 2832
2. Dakwah Digital Dan Dakwah Mimbar : Analisis Peran Dan Dampak Dalam Era Digitalisasi | Sanaamul Quran:... doi.org/10.62096/sq.v4i2.57Dakwah Digital Dan Dakwah Mimbar Analisis Peran Dan Dampak Dalam Era Digitalisasi Sanaamul Quran doi 10 62096 sq v4i2 57

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