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Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek AdministrasiJurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi

Asset optimization in asset management seeks to maximize an assets physical, legal, and economic potential through proper management, procedures, and utilization. The Technical Implementation Unit of the Cultural Park and Museum of the Regional Education and Culture Agency of West Sulawesi Province has not yet conducted asset valuation or implemented leasing mechanisms, resulting in suboptimal revenue generation. This study examines how asset optimization can be strengthened through improved management, procedural implementation, and utilization forms. Using a qualitative descriptive design, data were collected through interviews, observation, and documentation involving eight informants. Findings indicate that planning, asset utilization, lending, and cooperation-based utilization have been implemented, although not yet supported by valuation and leasing practices. The study recommends conducting asset valuations, formalizing lease implementation, and integrating leasing with lending and cooperation systems to enhance revenue. Proper adoption of these strategies can position the Unit as a more productive cultural service institution.

Based on the results of this study, the researchers draw conclusions, such as.The Technical Implementation Unit of the Cultural Park and Museum has planned activities that are expected to improve the efficiency and effectiveness of cultural management, conservation and promotion, community participation and the development of quality programs and activities.The Technical Implementation Unit of the Cultural Park and Museum has not carried out an asset assessment, making it difficult to determine the economic value and the value of the results.The Technical Implementation Unit of the Cultural Park and Museum has implemented Renting and Utilization Cooperation with Organizations, Educational Institutions, and Art Communities.However, it has not implemented Leasing, resulting in a direct impact on the suboptimal utilization of potential revenue that should have been obtained.The Technical Implementation Unit of the Cultural Park and Museum has great potential as a forum for promotion and education.It introduces, promotes, and enriches the knowledge of the community and visitors about culture in West Sulawesi Province.

To enhance the financial sustainability and operational efficiency of cultural institutions, future research could explore the development of an integrated asset management system that combines asset valuation, leasing, and cooperative utilization. This system could be designed to optimize revenue generation and ensure the effective utilization of assets. Additionally, further studies could investigate the impact of asset management strategies on the overall performance and productivity of cultural institutions, including their ability to deliver quality services and promote cultural development. Finally, research could also focus on the implementation of asset management practices in other sectors, such as education or tourism, to understand their applicability and potential benefits in diverse contexts.

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  2. #asset ut#asset ut
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