UTUT

JELAJAH: Journal of Tourism and HospitalityJELAJAH: Journal of Tourism and Hospitality

Sustainable tourism is a crucial aspect in maintaining the attractiveness of tourist destinations while minimizing environmental and economic impacts. This study aims to analyze the influence of tourist satisfaction, environmental impact, and destination attractiveness on the sustainability of tourism at Lampung Marriott Resort & Spa. This research employs a quantitative approach using a simple random sampling method, involving 100 tourists visiting the destination. Data were collected through questionnaires and analyzed using regression tests with SPSS version 23 to examine the relationships between the research variables. The findings reveal that tourist satisfaction, environmental impact, and destination attractiveness have a significant positive effect on tourism sustainability. High tourist satisfaction indicates that the services and facilities provided meet visitors expectations. Effective environmental management contributes to maintaining long-term destination appeal, while destination attractiveness, including natural beauty and cultural diversity, plays a key role in attracting more visitors. This study concludes that achieving tourism sustainability requires continuous improvement in service quality, sustainable environmental management strategies, and innovation in destination development. Therefore, tourism managers should enhance visitor experiences and implement sustainability principles to maintain long-term competitiveness.

Based on the results of this study, it can be concluded that tourist satisfaction, environmental impact, and destination attractiveness have a significant positive influence on eco-tourism strategies at Lampung Marriott Resort & Spa.These findings support the proposed hypothesis and indicate that these factors play a crucial role in the successful management of eco-tourism at the resort.Proper management of facilities, the environment, and destination attractiveness can enhance tourist satisfaction and support tourism sustainability.

Mengingat pentingnya kepuasan wisatawan, dampak lingkungan, dan daya tarik destinasi dalam keberlanjutan ekowisata di Lampung Marriott Resort & Spa, penelitian selanjutnya dapat berfokus pada bagaimana strategi pemasaran yang lebih efektif dapat digunakan untuk menargetkan wisatawan yang sadar lingkungan dan mencari pengalaman yang bertanggung jawab. Selain itu, studi mendalam mengenai dampak sosial dan ekonomi dari implementasi praktik ekowisata terhadap masyarakat lokal di sekitar resor perlu dilakukan, termasuk analisis mengenai peningkatan pendapatan, kesempatan kerja, dan pemberdayaan masyarakat. Terakhir, penelitian dapat mengeksplorasi pengembangan teknologi ramah lingkungan yang inovatif untuk mengurangi jejak karbon resor dan meningkatkan efisiensi penggunaan sumber daya, seperti penggunaan energi terbarukan, sistem pengelolaan air limbah berkelanjutan, dan implementasi praktik pertanian organik untuk memenuhi kebutuhan pangan resor.

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