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Almana : Jurnal Manajemen dan BisnisAlmana : Jurnal Manajemen dan Bisnis

Tourism is a strategic sector that stimulates economic growth and community welfare, yet in many destinations tourist numbers remain moderate due to weaknesses in attractions, accessibility, and facilities. This study aims to analyze the influence of these three factors on customer value in tourist destinations. The research used a quantitative approach with 400 respondents selected through proportional cluster random sampling in coastal areas. Data were analyzed using Structural Equation Modeling (SEM) with LISREL to test the causal relationships and measurement model validity. The results indicate that attractions, accessibility, and facilities significantly and positively affect customer value, explaining 68.9% of its variance, with attractions having the strongest effect (36.7%), followed by accessibility (31.5%) and facilities (23.2%). Descriptive findings show that these variables are perceived as “fairly good to “good, with comfort contributing most to customer value, while efficiency remains low. The study concludes that strengthening sustainable attractions, improving digital and physical accessibility, and enhancing facility completeness and quality are essential strategies to elevate customer value and competitiveness of tourist destinations. These findings provide practical insights for managers and policymakers to improve service quality and tourist satisfaction systematically.

The study concludes that attractions, accessibility, and facilities significantly influence customer value in tourism destinations, explaining 68.Attractions have the strongest impact, followed by accessibility and facilities.Customer value is perceived as fairly good, with comfort being a key contributor, but efficiency remains a concern.Strengthening attractions, improving accessibility, and enhancing facilities are crucial for elevating customer value and destination competitiveness.

Future research should investigate the influence of additional factors, such as local community involvement and digital marketing strategies, on customer value in tourism destinations. Further studies could also focus on specific tourist segments to understand their unique needs and preferences regarding attractions, accessibility, and facilities. Finally, research is needed to develop and evaluate the effectiveness of interventions aimed at improving efficiency and enhancing the overall tourist experience, particularly in areas with limited resources or infrastructure, by exploring innovative solutions like smart tourism technologies and sustainable tourism practices to address these challenges and maximize the positive impact on local communities and the environment.

  1. Analyzing the Impact of Attractions, Accessibility, and Facilities on Customer Value in Tourism Destinations... doi.org/10.36555/almana.v9i2.2863Analyzing the Impact of Attractions Accessibility and Facilities on Customer Value in Tourism Destinations doi 10 36555 almana v9i2 2863
  1. #service quality#service quality
  2. #turnover intention#turnover intention
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