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Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIAJurnal Ilmiah Manajemen SURYA PASCA SCIENTIA

The influence of facilities, service quality, and price perception on customer satisfaction at PT. Grab Indonesia is a literature review article within the scope of economics and business. The purpose of this article is to formulate hypotheses regarding the relationships between variables that will be used in future research. The research object includes online literature from sources such as Google Scholar, Mendeley, and other academic online media. The research method involved 100 respondents using a Non-Probability Sampling technique with a purposive approach, employing quantitative descriptive analysis. The results of this article indicate that: 1) facilities do not have a significant impact on customer satisfaction; 2) service quality has a significant impact on customer satisfaction; and 3) price perception has a significant impact on customer satisfaction.

Based on the objectives, results and discussion, the conclusion of this article is to formulate a hypothesis for further research.Firstly, facilities do not affect customer satisfaction.Secondly, service quality significantly affects customer satisfaction.Finally, price perception significantly affects customer satisfaction.

Penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi faktor-faktor lain yang mungkin memengaruhi kepuasan pelanggan Grab, seperti peran personalisasi layanan atau efektivitas program loyalitas. Selain itu, studi komparatif dapat dilakukan dengan membandingkan tingkat kepuasan pelanggan Grab dengan penyedia layanan transportasi online lainnya untuk mengidentifikasi area keunggulan kompetitif. Terakhir, penelitian kualitatif mendalam, seperti wawancara atau focus group discussion, dapat digunakan untuk memahami secara lebih rinci persepsi pelanggan terhadap fasilitas, kualitas layanan, dan harga, serta bagaimana faktor-faktor ini saling berinteraksi dalam membentuk pengalaman pelanggan secara keseluruhan. Penelitian-penelitian ini diharapkan dapat memberikan wawasan yang lebih komprehensif bagi PT. Grab Indonesia dalam meningkatkan kepuasan pelanggan dan mempertahankan posisinya di pasar yang kompetitif.

  1. Green Human Resource Management (GHRM) and Corporate Social Responsibility (CSR) in Reducing Carbon Emissions... onlinelibrary.wiley.com/doi/10.1002/tqem.70048Green Human Resource Management GHRM and Corporate Social Responsibility CSR in Reducing Carbon Emissions onlinelibrary wiley doi 10 1002 tqem 70048
  2. PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA... doi.org/10.56521/manajemen-dirgantara.v16i1.876PENGARUH PERCEIVED EASE OF USE PERCEIVED USEFULNESS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA doi 10 56521 manajemen dirgantara v16i1 876
  3. Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIA. jurnal ilmiah manajemen surya scientia current issue vol... doi.org/10.35968/jimspcJurnal Ilmiah Manajemen SURYA PASCA SCIENTIA jurnal ilmiah manajemen surya scientia current issue vol doi 10 35968 jimspc
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