ELTAORGANIZATIONELTAORGANIZATION

Journal of Applied LinguisticsJournal of Applied Linguistics

This research aims to understand the connotative meaning in the lyrics of the song Aur-Auran by Windah Basudara, examine its impact on the virtual audience, and identify the factors influencing the songs popularity. Using a descriptive qualitative approach, data were collected through lyric observation, listening, and online questionnaires. The findings show that the song carries positive connotations, such as moral advice and motivation, though some expressions contain negative nuances that may be less suitable for younger audiences. The impact varies: 29% of respondents feel motivated to improve themselves, 20% enjoy the humor, and 12% criticize certain inappropriate terms. The songs popularity is driven by its creative, spontaneous, and interactive delivery. This study contributes to the understanding of how digital music content conveys connotative meaning, influences audiences in virtual spaces, and shapes cultural interaction in the digital era.

The song Aur-Auran by Windah Basudara contains deep meanings and moral messages, encouraging respect for parents, humility, and good deeds.The impact of the song is mixed, with positive effects like motivation and enjoyment, but also some criticism regarding inappropriate language.The song represents digital culture, raising ethical and moral themes with local nuances, and utilizes live streaming to foster interaction and creativity.

Penelitian lebih lanjut dapat dilakukan untuk mengeksplorasi bagaimana penggunaan bahasa informal dan slang dalam konten digital, seperti lagu Aur-Auran, memengaruhi pembentukan identitas dan norma sosial di kalangan remaja. Selain itu, studi komparatif dapat dilakukan dengan menganalisis lagu-lagu lain yang populer di platform streaming untuk mengidentifikasi pola dan tren dalam penggunaan bahasa dan pesan yang disampaikan kepada audiens virtual. Terakhir, penelitian kualitatif mendalam dapat dilakukan dengan mewawancarai secara langsung para pendengar setia Windah Basudara untuk memahami secara lebih komprehensif bagaimana mereka menginterpretasikan makna lagu Aur-Auran dan bagaimana lagu tersebut memengaruhi perilaku dan pandangan mereka terhadap kehidupan.

  1. 'Aur-Auran' as a Language of Digital Cultural Expression in Live Streaming: An Analysis of... journal.eltaorganization.org/index.php/joal/article/view/357Aur Auran as a Language of Digital Cultural Expression in Live Streaming An Analysis of journal eltaorganization index php joal article view 357
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