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International Journal Of Education, Social Studies, And Management (IJESSM)International Journal Of Education, Social Studies, And Management (IJESSM)

Human resources (HR) play a central role in helping organizations achieve their goals, particularly in digital companies facing rapid technological advancements. With advanced infrastructure and technology, companies must establish adaptive policies, including HR empowerment, to ensure workforce potential is utilized effectively and efficiently. This study aims to analyze HR career opportunities in digital companies by examining (1) HR development practices and (2) the transformation of HR career opportunities in the digital era. The study employs a narrative research approach supported by secondary data from books, scholarly journals, and relevant publications. The findings show a clear shift in HR career opportunities from administrative functions toward strategic partner roles in business innovation. HR responsibilities increasingly move beyond payroll and routine administration toward strategic talent management, organizational culture transformation, HR technology integration, and continuous skill development. These results highlight that HR careers in digital companies require stronger strategic, analytical, and technological competencies to align workforce capabilities with organizational competitiveness.

The research findings indicate a transformation in human resources career opportunities in digital companies from an administrative function to a strategic partner in business innovation.The role of human resources extends beyond traditional tasks such as payroll and administration to focus on strategic initiatives, including strategic talent management, organizational culture change, human resources technology integration, and skills development.This shift necessitates a workforce equipped with stronger strategic, analytical, and technological competencies to align with organizational competitiveness.

Berdasarkan temuan penelitian, terdapat beberapa arah penelitian lanjutan yang menarik untuk dieksplorasi. Pertama, penelitian lebih lanjut dapat dilakukan untuk mengidentifikasi kompetensi spesifik yang paling dibutuhkan dalam peran HR strategis di perusahaan digital, dengan mempertimbangkan perbedaan ukuran perusahaan dan industri. Kedua, studi komparatif dapat dilakukan untuk membandingkan praktik pengembangan SDM di perusahaan digital dengan perusahaan tradisional, guna mengidentifikasi praktik terbaik yang dapat diadopsi secara luas. Ketiga, penelitian dapat berfokus pada dampak integrasi teknologi HR (seperti AI dan analitik data) terhadap efektivitas dan efisiensi fungsi HR, serta implikasinya terhadap peran dan keterampilan yang dibutuhkan oleh profesional HR. Penelitian-penelitian ini diharapkan dapat memberikan wawasan yang lebih mendalam tentang bagaimana organisasi dapat mengoptimalkan pengelolaan SDM mereka di era digital, serta mempersiapkan tenaga kerja untuk menghadapi tantangan dan peluang di masa depan.

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