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INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCHINTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH

This study aims to analyze the financial feasibility of the agroindustry of UD Kerupuk Kulit Jon Kenedi in Tambang District, Kampar Regency. The research uses a case study method with a quantitative approach. Data was obtained through interviews, observations, and documentation. The analysis was conducted using the Revenue Cost Ratio (R/C) and profitability ratios, which include Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Asset (ROA), and Return on Equity (ROE). The results of the study show that this business is feasible to run and develop. The R/C value > 1 indicates that the business is in an efficient condition, and the profitability ratio provides positive results every year, which reflects the businesss ability to generate profits consistently. Nonetheless, this business still has weaknesses in terms of financial management and a lack of product innovation. Therefore, systematic financial recording and the development of managerial and marketing strategies are needed to increase the competitiveness and sustainability of the business in the future.

The results of the efficiency analysis and profitability ratio prove that Jon Kenedis Skin Cracker Business is feasible to run and develop during the projection period.The financial condition of the business is in good condition in generating profits, and has a good ability to utilize the companys assets to generate a large profit.The right strategy will greatly affect business development, so that business profits continue to increase and obtain stable income.

Berdasarkan hasil penelitian, terdapat beberapa saran penelitian lanjutan yang dapat dilakukan untuk memperdalam pemahaman mengenai keberlanjutan dan pengembangan usaha kerupuk kulit. Pertama, penelitian lebih lanjut dapat dilakukan untuk menganalisis dampak inovasi produk, seperti pengembangan varian rasa atau kemasan, terhadap peningkatan daya saing dan pangsa pasar UD Kerupuk Kulit Jon Kenedi. Kedua, studi komparatif dapat dilakukan dengan membandingkan praktik manajemen keuangan UD Kerupuk Kulit Jon Kenedi dengan agroindustri kerupuk kulit lainnya yang lebih maju, untuk mengidentifikasi area-area perbaikan dan praktik terbaik yang dapat diadopsi. Ketiga, penelitian mengenai preferensi konsumen terhadap kerupuk kulit, termasuk faktor-faktor yang mempengaruhi keputusan pembelian dan tingkat kepuasan, dapat memberikan wawasan berharga bagi pengembangan strategi pemasaran yang lebih efektif dan tepat sasaran. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam meningkatkan efisiensi, profitabilitas, dan keberlanjutan usaha kerupuk kulit di Kabupaten Kampar dan wilayah sekitarnya.

  1. Pengaruh lama pengeringan terhadap proses Pengolahan kerupuk kulit sapi | ZOOTEC. pengaruh pengeringan... doi.org/10.35792/zot.41.1.2021.32667Pengaruh lama pengeringan terhadap proses Pengolahan kerupuk kulit sapi ZOOTEC pengaruh pengeringan doi 10 35792 zot 41 1 2021 32667
  2. ANALISIS KELAYAKAN FINANSIAL DAN EKONOMI USAHA DEPOT AIR MINUM DI KOTA SINTANG | Pelipa | Jurnal Pendidikan... jurnal.stkippersada.ac.id/jurnal/index.php/JPE/article/view/1502ANALISIS KELAYAKAN FINANSIAL DAN EKONOMI USAHA DEPOT AIR MINUM DI KOTA SINTANG Pelipa Jurnal Pendidikan jurnal stkippersada ac jurnal index php JPE article view 1502
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