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Indonesia, rich in natural and human resources, possesses significant potential for developing artisanal fashion. Hand skills and mastery of traditional techniques rooted in local wisdom are key supporting factors. Historically, Indonesians have utilized artisan hand skills to create functional, commercial, and non-commercial products. Artisanal fashion is increasingly recognized as a sustainable approach within the fashion industry due to its ethical and low environmental impact. However, academic research on artisan fashion products remains limited. This study investigates artisan fashion through a case study of the Indonesian brand Meraki Studios, employing a descriptive qualitative approach. Data was collected through observations, interviews, and literature review to understand the meaning of artisanal fashion, its practice, and its application in Meraki Studios design and production processes.

Artisanal fashion represents a fusion of traditional craftsmanship and contemporary design, offering a unique approach within the fashion industry.It provides a valuable avenue for small and medium-sized Indonesian brands to foster creativity while catering to consumer demand for handcrafted products.The success of artisanal fashion relies on the integration of local values, skilled artistry, and a commitment to quality, ultimately contributing to a more sustainable and culturally rich fashion landscape.

Penelitian lebih lanjut dapat dilakukan untuk mengkaji dampak ekonomi dari industri fashion artisanal terhadap komunitas lokal di Indonesia, khususnya dalam hal peningkatan pendapatan dan pelestarian keterampilan tradisional. Selain itu, studi komparatif antara berbagai merek fashion artisanal di Indonesia dapat dilakukan untuk mengidentifikasi praktik terbaik dalam keberlanjutan dan inovasi desain, serta untuk memahami bagaimana merek-merek ini membangun identitas merek yang kuat berdasarkan warisan budaya. Terakhir, penelitian yang berfokus pada perilaku konsumen terhadap fashion artisanal, termasuk faktor-faktor yang memengaruhi keputusan pembelian dan tingkat kesadaran akan manfaat keberlanjutan, akan memberikan wawasan berharga bagi para desainer dan pelaku industri untuk mengembangkan strategi pemasaran yang lebih efektif dan menjangkau audiens yang lebih luas. Penelitian-penelitian ini penting untuk mendukung pertumbuhan industri fashion artisanal di Indonesia, mempromosikan praktik berkelanjutan, dan melestarikan warisan budaya yang kaya.

  1. Exploring Indonesia’s Artisanal Fashion Potential: A Case Study of Meraki Studios | JURNAL RUPA.... journals.telkomuniversity.ac.id/rupa/article/view/6909Exploring IndonesiaAos Artisanal Fashion Potential A Case Study of Meraki Studios JURNAL RUPA journals telkomuniversity ac rupa article view 6909
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