Tel-UTel-U
JURNAL RUPAJURNAL RUPAThis study examines the development of visual identity in Bandungs creative industry during the COVID-19 pandemic (2019–2023), focusing on the portfolios of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau. Using a qualitative approach, the research analyzes key visual identity elements—logotype, symbol, color, and typeface—to highlight design trends and their adaptation to pandemic-driven challenges. Findings reveal a shift toward minimalist styles, high-contrast colors, and designs optimized for digital and print platforms, with the food and beverage sector being the most active. Emotional resonance, scalability, and local branding emerged as crucial strategies during this period. This study differs from previous ones in that it examines real-world examples from design studios in Bandung during the COVID-19 pandemic. By focusing on this time and place, it shows how visual identity changed in response to real-world challenges. This makes the study useful for designers and researchers who want to understand how design adapts during difficult times.
The research concludes that the visual identities of Bandungs creative industries adapted to the challenges of the pandemic by embracing minimalist designs, high-contrast colors, and versatility across digital and print media.The food and beverage sector demonstrated the most activity, prioritizing emotional resonance, scalability, and local branding.These logos exemplify how design can respond to unprecedented circumstances, balancing functionality with emotional connection and serving as tools for building trust and loyalty during a challenging period.
Further research could explore the long-term impact of these visual identity shifts on consumer behavior and brand perception in Bandungs creative industries. Investigating the role of digital tools and technologies in facilitating these adaptations, and their accessibility to smaller studios, would also be valuable. Additionally, a comparative study examining similar trends in other Indonesian cities or regions could reveal broader patterns and unique local responses to the pandemics influence on visual communication, providing a more comprehensive understanding of the creative landscapes resilience and innovation during times of crisis. These investigations will contribute to a deeper understanding of how visual identity strategies can be effectively employed to navigate future challenges and opportunities within the dynamic creative sector.
| File size | 523.47 KB |
| Pages | 11 |
| DMCA | Report |
Related /
GOLDENRATIOGOLDENRATIO Iklan yang dirancang dengan baik dapat meningkatkan motivasi dan minat konsumen untuk menyewa villa. Selain itu, Instagram terbukti menjadi platform palingIklan yang dirancang dengan baik dapat meningkatkan motivasi dan minat konsumen untuk menyewa villa. Selain itu, Instagram terbukti menjadi platform paling
IJBE RESEARCHIJBE RESEARCH We employed a quantitative methodology, collecting data from 396 participants via Google Forms and utilizing SEM-PLS for analysis. The results demonstrateWe employed a quantitative methodology, collecting data from 396 participants via Google Forms and utilizing SEM-PLS for analysis. The results demonstrate
UCUC OG, dalam video TikTok sebagai media edukasi kesehatan, menggunakan teori Aristoteles (ethos, pathos, logos) dan lima prinsip retorika klasik (inventio,OG, dalam video TikTok sebagai media edukasi kesehatan, menggunakan teori Aristoteles (ethos, pathos, logos) dan lima prinsip retorika klasik (inventio,
UCUC Kendala seperti gugup, hambatan bahasa, dan kurangnya persiapan masih ditemukan, namun dapat diatasi melalui bimbingan guru dan lingkungan yang mendukung.Kendala seperti gugup, hambatan bahasa, dan kurangnya persiapan masih ditemukan, namun dapat diatasi melalui bimbingan guru dan lingkungan yang mendukung.
UHBUHB This study investigates the resilience of local businesses using a mixed-methods approach that integrates quantitative data from household surveys (n=100)This study investigates the resilience of local businesses using a mixed-methods approach that integrates quantitative data from household surveys (n=100)
DIM UNPASDIM UNPAS Mengadopsi alat digital ini dapat meningkatkan pelaporan keuangan yang lebih akurat dan kepatuhan pajak yang lebih tinggi, memberikan wawasan berhargaMengadopsi alat digital ini dapat meningkatkan pelaporan keuangan yang lebih akurat dan kepatuhan pajak yang lebih tinggi, memberikan wawasan berharga
DIM UNPASDIM UNPAS Penelitian ini menunjukkan bahwa Lombok, khususnya daerah Senggigi dan Gili Trawangan, memiliki potensi signifikan untuk pengembangan wellness tourismPenelitian ini menunjukkan bahwa Lombok, khususnya daerah Senggigi dan Gili Trawangan, memiliki potensi signifikan untuk pengembangan wellness tourism
UKMCUKMC One of the four star hotels in Surabaya is Midtown Residence Surabaya. This research aims to determine whether social media marketing, facilities, location,One of the four star hotels in Surabaya is Midtown Residence Surabaya. This research aims to determine whether social media marketing, facilities, location,
Useful /
Tel-UTel-U Sehingga dalam hal ini, karya desain batik “Triasih Nawasena memiliki makna yang telah diungkapkan melalui kajian semiotik. Desain batik ini juga dapatSehingga dalam hal ini, karya desain batik “Triasih Nawasena memiliki makna yang telah diungkapkan melalui kajian semiotik. Desain batik ini juga dapat
UNIRAYAUNIRAYA Teknik pengumpulan data adalah dengan menyebarkan angket. Teknik analisis data adalah analisis regresi berganda, Hasil penelitian analisis linier bergandaTeknik pengumpulan data adalah dengan menyebarkan angket. Teknik analisis data adalah analisis regresi berganda, Hasil penelitian analisis linier berganda
UKMCUKMC Analisis peran teman sebaya dalam prestasi akademik mahasiswa mengungkapkan beberapa temuan kunci. Secara keseluruhan, temuan dari survei terhadap 39 respondenAnalisis peran teman sebaya dalam prestasi akademik mahasiswa mengungkapkan beberapa temuan kunci. Secara keseluruhan, temuan dari survei terhadap 39 responden
UKMCUKMC Therefore, it is essential for nurses to empower patients attitudes towards managing their lifestyle with hypertension to improve medication adherence,Therefore, it is essential for nurses to empower patients attitudes towards managing their lifestyle with hypertension to improve medication adherence,