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JURNAL RUPAJURNAL RUPAThis study examines the development of visual identity in Bandungs creative industry during the COVID-19 pandemic (2019–2023), focusing on the portfolios of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau. Using a qualitative approach, the research analyzes key visual identity elements—logotype, symbol, color, and typeface—to highlight design trends and their adaptation to pandemic-driven challenges. Findings reveal a shift toward minimalist styles, high-contrast colors, and designs optimized for digital and print platforms, with the food and beverage sector being the most active. Emotional resonance, scalability, and local branding emerged as crucial strategies during this period. This study differs from previous ones in that it examines real-world examples from design studios in Bandung during the COVID-19 pandemic. By focusing on this time and place, it shows how visual identity changed in response to real-world challenges. This makes the study useful for designers and researchers who want to understand how design adapts during difficult times.
The research concludes that the visual identities of Bandungs creative industries adapted to the challenges of the pandemic by embracing minimalist designs, high-contrast colors, and versatility across digital and print media.The food and beverage sector demonstrated the most activity, prioritizing emotional resonance, scalability, and local branding.These logos exemplify how design can respond to unprecedented circumstances, balancing functionality with emotional connection and serving as tools for building trust and loyalty during a challenging period.
Further research could explore the long-term impact of these visual identity shifts on consumer behavior and brand perception in Bandungs creative industries. Investigating the role of digital tools and technologies in facilitating these adaptations, and their accessibility to smaller studios, would also be valuable. Additionally, a comparative study examining similar trends in other Indonesian cities or regions could reveal broader patterns and unique local responses to the pandemics influence on visual communication, providing a more comprehensive understanding of the creative landscapes resilience and innovation during times of crisis. These investigations will contribute to a deeper understanding of how visual identity strategies can be effectively employed to navigate future challenges and opportunities within the dynamic creative sector.
| File size | 523.47 KB |
| Pages | 11 |
| DMCA | Report |
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