Publisher

IUSIUS

Journal Jurnal IUS Kajian Hukum dan KeadilanJurnal IUS Kajian Hukum dan Keadilan Abstract

The existence of marketplaces helps MSMEs expand their business reach and facilitates their transformation into digital MSMEs. However, issues have emerged concerning private marketplace platforms in Indonesia, particularly related to the increasing commission fees and direct-to-consumer sales by producers that bypass traditional distribution channels, disadvantaging smaller businesses. This raises the question of how local governments, as part of the welfare state, can establish and regulate marketplaces to empower MSMEs. The research method used is normative legal research with a statutory approach. The results of the study show that in accordance with the welfare state principle, the government bears responsibility for the economic welfare of its citizens. Local governments play a crucial role in supporting MSMEs by developing regionally owned marketplaces. These platforms implement policies such as differentiated commission rates based on the scale of the business, where smaller enterprises are subject to lower fees, and allow only MSME-scale producers and those selling perishable goods to conduct direct sales. These measures are intended to provide fairer access and greater protection for micro small and medium enterprises within the digital economy.

Conclusion

The study concludes that the Indonesian state, aligned with welfare state principles, has a constitutional obligation to protect and empower Micro, Small, and Medium Enterprises (MSMEs).The establishment of regional marketplaces by local governments represents a concrete step towards fulfilling this obligation by offering a more equitable alternative to private platforms.To effectively empower MSMEs, these marketplaces must implement policies that prioritize the interests of small businesses, including differentiated commission rates and restrictions on direct sales by larger producers.

Future Research

Further research should explore the effectiveness of varying commission structures on regional marketplaces, examining the optimal fee levels that balance sustainability for the platform with affordability for MSMEs. Investigating the legal mechanisms required to enforce fair competition rules within the digital marketplace ecosystem is crucial, ensuring that private platforms adhere to principles of equitable trade. Additionally, studies should assess the potential of integrating regional marketplaces with broader national digital infrastructure initiatives, creating a unified and accessible platform for all Indonesian MSMEs to participate in the digital economy.

References

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