IAIN PALANGKARAYAIAIN PALANGKARAYA

El-MashlahahEl-Mashlahah

The emergence of new media has a considerable impact on religion, including religious authorities dissemination of religious information and fatwas. This article explored how exposure to new media affects the dissemination of religious information. Specifically, this article aimed to analyze the dissemination of the Indonesian Ulama Council (MUI) fatwa on Instagram. The article is a normative legal study of contemporary Islamic laws. Data has been collected by observing posts by the Indonesian Ulama Council (MUI) on Instagram from 2017 to 2023. The data was analyzed using content analysis methods with a socio-legal approach. This approach highlighted how fatwas work as legal norms disseminated, accepted, and interpreted by society on social media. This study found that from 2017 to 2023, there were 1093 content posted on the official Instagram account of the Indonesian Ulama Council (MUI). However, of all the content, only 9.6% (105 posts) were related to fatwa. This study also found that the posted of fatwa content tends to be response-based rather than indeed programmed in a conceptualized and patterned way to build Islamic law literacy in the community. Based on these findings, it concluded that Instagram has yet to be used as a tool to build public fatwa literacy and a medium for disseminating Islamic law issued by the Indonesian Ulama Council has. The findings have significance as an academic reference for the Indonesian Ulama Council (MUI) and religious authority institutions in Indonesia in designing religious fatwa dissemination policies in response to the exposure of new media.

The study concludes that the Indonesian Ulama Council (MUI) has not optimally utilized Instagram as a platform for disseminating fatwas and building public Islamic law literacy.Fatwa postings are often reactive rather than proactively programmed.This limited use impacts the role of fatwas as an authoritative source of Islamic law in the lives of Muslims, especially in a society increasingly reliant on new media for religious information.Therefore, the Indonesian Ulama Council needs to develop structured digital policies and strategies to effectively disseminate fatwas and enhance public understanding of Islamic law.

Penelitian lebih lanjut perlu dilakukan untuk mengeksplorasi strategi konten yang paling efektif untuk meningkatkan literasi fatwa publik di Instagram, termasuk penggunaan visual, video pendek, dan bahasa yang mudah dipahami. Selain itu, perlu diteliti bagaimana MUI dapat berkolaborasi dengan influencer agama dan tokoh masyarakat untuk memperluas jangkauan penyebaran fatwa kepada audiens yang lebih luas. Penelitian selanjutnya juga dapat fokus pada pengembangan platform digital khusus yang terintegrasi dengan akun Instagram MUI, menyediakan akses mudah ke seluruh fatwa yang dikeluarkan, dilengkapi dengan penjelasan dan konteks yang relevan, serta fitur interaktif untuk diskusi dan tanya jawab dengan ulama. Hal ini akan membantu MUI tidak hanya merespons isu-isu kontemporer, tetapi juga secara proaktif membentuk pemahaman publik tentang hukum Islam dan nilai-nilai keagamaan.

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