UTUT

JELAJAH: Journal of Tourism and HospitalityJELAJAH: Journal of Tourism and Hospitality

This study examines the factors that influence the intention to visit South Korea during the pandemic. This study uses six measured variables: perceived benefits, destination image, e-word of mouth, destination service quality, culture, and visit intention. This study used a quantitative model by collecting data using an online questionnaire and with the criteria for female or male respondents aged 25 years and over and visiting South Korea during the pandemic. The data collection was carried out in January 2021. The total respondents in this study were 212 people consisting of 45 men and 167 women. The results obtained from this study, namely destination service quality has a positive effect on e-word of mouth, e-word of mouth has a positive impact on destination image.

Based on the analysis, perceived benefits and e-word of mouth significantly influence the destination image.Destination service quality positively affects e-word of mouth, while destination image and e-word of mouth both positively influence visit intention.However, culture does not significantly affect visit intention.The study highlights the importance of focusing on enhancing perceived benefits and managing e-word of mouth to strengthen destination image and encourage tourism to South Korea.

Further research should investigate the role of tourist satisfaction as a predictor of visit intention, as a positive experience is crucial for repeat visits. Exploring the impact of specific cultural elements, beyond general cultural interest, on tourists decision-making processes is also warranted. Future studies could broaden the scope of factors influencing visit intention by incorporating variables such as safety perceptions, travel restrictions, and the availability of travel insurance. Investigating the effectiveness of different marketing strategies aimed at enhancing the perceived benefits of visiting South Korea during and post-pandemic is also recommended. To build on existing findings, research could compare the importance of various factors amongst different tourist segments categorized by age, nationality or travel style to enhance targeting. Finally, a longitudinal study could be conducted to track changes in perceptions and intentions over time, providing valuable insights into the long-term impact of the pandemic on tourism in South Korea.

  1. Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?. service quality... doi.org/10.3390/su10072283Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook service quality doi 10 3390 su10072283
Read online
File size502.24 KB
Pages15
DMCAReport

Related /

JURIS Evaluasi Perancangan Sistem Informasi Pengelolaan Pengarsipan Surat Berbasis Web 2025More at 2025

STMIKDHARMAPALARIAUSTMIKDHARMAPALARIAU Penelitian ini mendesain sistem informasi pengelolaan pengarsipan surat berbasis web dengan 19 fitur, termasuk 15 persyaratan fungsional dan 4 non-fungsional,Penelitian ini mendesain sistem informasi pengelolaan pengarsipan surat berbasis web dengan 19 fitur, termasuk 15 persyaratan fungsional dan 4 non-fungsional,

JURIS The Role of Job Satisfaction in Mediating the Influence of Motivation and Competence on Employee Performance at PT Sriti Sakti Abadi in Denpasar 2025More at 2025

JOURNALKEBERLANJUTANJOURNALKEBERLANJUTAN Data were collected through a survey of 53 employees who were sampled in the study. The results of data collection were processed using Partial Least SquaresData were collected through a survey of 53 employees who were sampled in the study. The results of data collection were processed using Partial Least Squares

JURIS Moral Problems and Efforts to Overcome Them In The Fisherman Community Environment of Nibung Hangus District Batu Bara 2025More at 2025

JURNALALKHAIRATJURNALALKHAIRAT This study reinforces previous theories about the importance of family and environment in adolescent moral formation and provides new insights into theThis study reinforces previous theories about the importance of family and environment in adolescent moral formation and provides new insights into the

JURIS Pengaruh Destination Image Terhadap Destination Loyalty Yang Di Mediasi Oleh Tourist Satisfaction 2025More at 2025

USAHIDUSAHID Destination image juga secara langsung berpengaruh positif terhadap destination loyalty. Selain itu, tourist satisfaction berperan sebagai mediator yangDestination image juga secara langsung berpengaruh positif terhadap destination loyalty. Selain itu, tourist satisfaction berperan sebagai mediator yang

JURIS Improving SMEs Business Productivity with Microsoft Excel Training in the Big Data Era 2024More at 2024

TEKNOKRATTEKNOKRAT This mentoring demonstrates significant results in the understanding of SMEs digitalization, the use of Microsoft Excel software, and its optimizationThis mentoring demonstrates significant results in the understanding of SMEs digitalization, the use of Microsoft Excel software, and its optimization

JURIS Aspek Sosial Budaya dalam Pembangunan Masyarakat Indonesia 2023More at 2023

CSISCSIS Penulis menyimpulkan bahwa ilmu pengetahuan harus dipahami bukan sekadar produk, melainkan sebagai proses dan paradigma etik yang terintegrasi dalam pendidikanPenulis menyimpulkan bahwa ilmu pengetahuan harus dipahami bukan sekadar produk, melainkan sebagai proses dan paradigma etik yang terintegrasi dalam pendidikan

JURIS Pengaruh Media Pembelajaran Berbasis TIK Terhadap Pemahaman Konsep Siswa 2023More at 2023

EDUPEDEDUPED Penelitian menunjukkan penggunaan media pembelajaran berbasis TIK secara signifikan meningkatkan pemahaman konsep dan hasil belajar siswa pada mata pelajaranPenelitian menunjukkan penggunaan media pembelajaran berbasis TIK secara signifikan meningkatkan pemahaman konsep dan hasil belajar siswa pada mata pelajaran

JURIS The Effect of Information System on Achievement of Construction Project in Jabodetabek Region 2020More at 2020

UMBUMB The contribution of information systems on project success is an interesting topic to investigate, especially in a construction project. The project successfullyThe contribution of information systems on project success is an interesting topic to investigate, especially in a construction project. The project successfully

Useful /

JURIS Data Integration for Sustainable Governance in Sport Education and Counselling in Nigeria 2025More at 2025

E SIBERE SIBER Data dikumpulkan dari 178 partisipan melalui kuesioner terverifikasi dan dianalisis menggunakan Statistical Package for the Social Sciences. StatistikData dikumpulkan dari 178 partisipan melalui kuesioner terverifikasi dan dianalisis menggunakan Statistical Package for the Social Sciences. Statistik

JURIS Semitau Dari Hutan Menjadi Onderafdeling Pada Masa Penjajahan Belanda 2025More at 2025

UNIVET BANTARAUNIVET BANTARA Penelitian ini bertujuan untuk menemukan dan mengeksplorasi sejarah Semitau, yang awalnya merupakan hutan hingga akhirnya menjadi onder afdeling di bawahPenelitian ini bertujuan untuk menemukan dan mengeksplorasi sejarah Semitau, yang awalnya merupakan hutan hingga akhirnya menjadi onder afdeling di bawah

JURIS A MAPAEKF SLAM Algorithm with Recursive Mean and Covariance of Process and Measurement Noise Statistic 2019More at 2019

UMBUMB Secara esensial, EKF memerlukan pengetahuan stochastik sebelumnya baik untuk noise statistik proses maupun noise statistik pengukuran. Untuk menghindariSecara esensial, EKF memerlukan pengetahuan stochastik sebelumnya baik untuk noise statistik proses maupun noise statistik pengukuran. Untuk menghindari

JURIS Principles of Sustainable Architecture in the Production of Bamboo Woven Wall Materials Dendrocalamus Asper 2020More at 2020

UMBUMB Studi ini menyimpulkan bahwa prinsip arsitektur berkelanjutan dalam material dinding anyaman bambu adalah sebagai berikut: alat kerja digunakan secaraStudi ini menyimpulkan bahwa prinsip arsitektur berkelanjutan dalam material dinding anyaman bambu adalah sebagai berikut: alat kerja digunakan secara

ads-block-test