Publisher

UPN VeteranUPN Veteran

Journal Jurnal MebisJurnal Mebis Abstract

The internet is an electronic tool that can be used for various activities such as communications, research, business transactions and others. Internet technology connects thousands of computer networks individuals and organizations around the world that internet technology is so popular. As is the sophistication of computer technology, all limitations in facilities, distance and transaction time can be overcome with easy. With just a click customers can get the items they want, they can find out what they want as desired and can carry out transactions with anyone without being limited by time and distance. In supporting its effectiveness, these sites continue to update and improve their features so as to make it easier for sellers to advertise their products and services, such as easy to access via Android and Blackberry mobile smartphones. The convenience offered making more and more sellers want to become members to market their goods and services. In product or service marketing activities, the focus required by the seller is subsequent promotion determine the channel to use. Advertising on e-commerce site channels is certainly expected have a positive impact on sellers. Effective marketing channels will be able to provide benefits and positive impacts in achieving the goals of marketing activities themselves. Besides that allows for the cultivation of relationships between sellers and buyers to interact with each other sustainable.

Conclusion

Based on the research conducted, it can be concluded that E-Commerce has been successfully built on Asriloka Wonosalam.The system built can be accessed by multiple users, including managers, owners, and customers.This system simplifies sales services, expands marketing reach, streamlines transactions, facilitates storage, and improves information access.

Future Research

Berdasarkan hasil penelitian ini, terdapat beberapa saran penelitian lanjutan yang dapat dilakukan. Pertama, penelitian lebih lanjut dapat dilakukan untuk menganalisis dampak implementasi e-commerce terhadap peningkatan pendapatan dan kesejahteraan pelaku UMKM di sekitar Asriloka Wonosalam, dengan mempertimbangkan faktor-faktor seperti tingkat adopsi teknologi, keterampilan digital, dan akses terhadap infrastruktur. Kedua, studi komparatif dapat dilakukan untuk membandingkan efektivitas berbagai platform e-commerce yang tersedia, serta mengidentifikasi fitur-fitur dan strategi pemasaran yang paling sesuai untuk produk-produk lokal khas Wonosalam. Ketiga, penelitian dapat difokuskan pada pengembangan sistem rekomendasi berbasis kecerdasan buatan (AI) yang dapat mempersonalisasi pengalaman berbelanja pelanggan, meningkatkan tingkat konversi, dan mendorong loyalitas pelanggan terhadap produk-produk yang ditawarkan melalui platform e-commerce Asriloka Wonosalam. Penelitian-penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam pengembangan strategi pemasaran digital yang lebih efektif dan berkelanjutan bagi UMKM lokal, serta meningkatkan daya saing produk-produk khas Wonosalam di pasar yang lebih luas.

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File size	478.82 KB
Pages	10
DMCA	Report