Publisher

UIMANDIRIUIMANDIRI

Journal International Journal of Public Administration and PolicyInternational Journal of Public Administration and Policy Abstract

Tourism is important for the growth and development of any economy, either national or regional; thus, it is essential to pay attention to the factors that motivate tourist demand for a destination. In the Niger Delta, policies on tourism are not well articulated, and one of the consequences of this is that the recreational needs of both local and foreign tourists are not adequately met. In light of the foregoing, this study investigated tourism features to deficiencies and the tourist level of demand for the destination in the Niger Delta, Nigeria. The Service Quality Theory (SQT) was the theoretical framework. Twelve destinations were chosen from six states that comprise south-south Niger Delta, including Ossosso and Igarra tourist destinations in Edo State, Rivotel hotel and Gordon Resort hotel in Delta State, Ox-Bow lake and Peace Park tourist destinations in Bayelsa State, Port Harcourt Zoo and Pleasure Park in Rivers State, Ibeno Beach and Garden Hotel Resort in Akwa-Ibom state, as well as the National Museum and Tinapa tourist destination in Cross River State. A total of 950 respondents across the 12 tourist destinations constituted the sample size for this study, and primary data through the use of well-structured questionnaires were extracted from these respondents. The Crumbach Alpha method was used to measure the validity of the instrument, and result shows a strong positive reliability of the instrument. The data was analyzed first by using descriptive statistics, while the multiple Regression technique was used to test the study hypothesis. The findings of the study revealed that there is a significant difference among tourist destinations in their deficiency of tourism features. The findings also revealed that features which were lacking in tourist destinations but needed urgent provisions are a variety of affordable food and drinks, horse and donkey riding, a standard zoo and museum, and affordable and comfortable accommodation. Others include: student hostels, picnics, attractions and medical facilities. In light of these findings, the study recommended, among others, that tourist facilities, considered lacking, should be adequately provided and tailored to cater for the diverse needs of tourists in destination centers in the Niger Delta.

Conclusion

The study highlights the challenges faced by destinations in meeting tourist expectations, emphasizing the discrepancies between promotional images and actual experiences.Addressing these gaps requires concerted efforts to improve infrastructure and enhance service quality.For the Niger Delta to fully realize its tourism potential, practical measures must be implemented to address existing challenges and enhance the overall tourist experience, including addressing infrastructure deficiencies, prioritizing the provision of key tourist features, implementing effective promotion strategies, and developing wildlife and adventure tourism.

Future Research

Further research should focus on developing a comprehensive tourism master plan for the Niger Delta, incorporating sustainable practices and community involvement. Additionally, studies are needed to assess the economic impact of tourism on local communities, identifying opportunities for revenue generation and job creation. A comparative analysis of tourism development strategies in the Niger Delta with those of other regions in Nigeria and internationally could provide valuable insights for improving policy and practice. Investigating the role of digital marketing and social media in promoting tourism destinations in the Niger Delta is crucial, particularly in attracting younger demographics. Finally, research should explore the potential for ecotourism and cultural tourism to diversify the tourism product and attract a wider range of visitors, while preserving the regions unique natural and cultural heritage. These research avenues, building upon the current studys findings, will contribute to a more robust and sustainable tourism sector in the Niger Delta, benefiting both visitors and local communities alike.

References

1. Assessment of Tourism Features’ Deficiencies and Tourist Demand of Destinations in the Niger Delta,... doi.org/10.58290/ijpap.v1i2.187Assessment of Tourism FeaturesAo Deficiencies and Tourist Demand of Destinations in the Niger Delta doi 10 58290 ijpap v1i2 187

Subjects

1. #service quality#service quality
2. #cross river state politics#cross river state politics

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